Clay

About

Clay is the data enrichment platform that sales and growth teams actually get addicted to. It combines a spreadsheet-like interface with access to 150+ premium data providers in one subscription, eliminating the need to juggle separate contracts with ZoomInfo, Clearbit, Apollo, and half a dozen others. The free tier gives you 500 actions per month and 100 data credits, which is enough to test the core workflow. Launch plans start at $167/month with 15,000 actions and 2,500 data credits. Growth plans begin at $446/month with 40,000 actions, CRM auto-sync, and webhook automation. Enterprise is custom-priced with data warehouse syncs and SSO. What makes Clay genuinely different is Claygent, their AI research agent that can autonomously research prospects by crawling websites, analyzing LinkedIn profiles, and synthesizing company data. You describe what you want in plain English, and Claygent goes and finds it. The Sculptor feature lets you build entire GTM workflows with natural language instructions instead of complex automation builders. Clay's waterfall enrichment is the killer feature: instead of relying on one data provider, it cascades through multiple providers for each field, tripling your enrichment rate compared to single-provider tools. Users consistently report 3x enrichment rates versus using ZoomInfo or Clearbit alone. The Sequencer handles native email outreach, and Ads Sync pushes your enriched audiences to LinkedIn, Meta, and Google ads. The platform also tracks intent signals like job changes, website visits, and company mentions. The main downside is the learning curve. Clay is powerful but not simple. The credit-based pricing can also get expensive fast if you are enriching large lists, and the free tier's 500 actions per month disappears quickly during real prospecting.

Key Features

• 150+ premium data providers accessible through a single subscription
• Claygent AI research agent for autonomous prospect research
• Waterfall enrichment cascading through multiple providers per field for 3x enrichment rates
• Sculptor natural-language workflow builder for GTM automation
• Intent signal tracking for job changes, website visits, and company mentions
• Native email Sequencer for outbound campaigns
• Ads Sync to push audiences to LinkedIn, Meta, and Google
• 14-day free Pro trial with no credit card required

Use Cases

• 1Sales teams enriching lead lists with verified emails, phone numbers, and company data
• 2Growth teams building targeted outbound campaigns with AI-personalized messaging
• 3Revenue operations teams syncing enriched data to CRM and ad platforms automatically
• 4Founders doing manual-quality prospect research at automated scale
• 5Agencies running multi-client enrichment and outreach from one platform