Frase

About

Frase carved out its niche by doing what Surfer SEO and Clearscope do at a fraction of the price. The platform handles the full SEO content workflow: topic research, SERP analysis, content briefs, AI writing, and optimization scoring. At $39/month for the Essential plan, it costs less than half of Clearscope's $189 entry point while covering the same core capabilities. The research engine pulls the top 20 Google results for any keyword, extracts their headings, word counts, and topic coverage, then generates a content brief that tells you exactly what to include. The brief includes recommended headers, questions to answer, statistics to cite, and related topics to cover. For content teams that spend hours on competitive analysis before writing, this collapses the process into minutes. The AI writer drafts content directly within the editor, guided by the optimization score. As you write or edit, a real-time topic score shows how comprehensively your content covers the target keyword compared to ranking competitors. Green means you are covering the topic thoroughly. Red means gaps exist that competitors are filling. The Frase Agent is the newest addition — an agentic workflow that goes from keyword to complete, optimized draft automatically. Rank-Ready documents cost $3.50 each and produce fully auto-optimized articles. For teams that need volume, this makes content production nearly hands-free. Site audits analyze your existing content inventory and identify optimization opportunities. AI Visibility features help you track how your content appears in AI-generated search responses — a critical concern as Google and other engines increasingly use AI to answer queries directly. The Solo plan at $15/month gives individual creators a basic entry point. Essential at $39/month includes 5 SEO articles. Growth at $79/month scales to 30 articles. Pro at $149/month handles 75 articles with full team features. Annual billing saves 15% across all plans.

Key Features

• SERP analysis pulling top 20 Google results with heading and topic extraction
• AI-generated content briefs with recommended headers and questions to answer
• Real-time topic optimization score comparing coverage against ranking competitors
• Frase Agent for fully automated keyword-to-article workflows
• Rank-Ready documents producing optimized drafts at $3.50 each
• Site audit for identifying content optimization opportunities
• AI Visibility tracking for content appearance in AI search responses
• API access for integrating SEO workflows into custom pipelines

Use Cases

• 1Researching and writing SEO-optimized blog posts guided by SERP analysis
• 2Generating content briefs for freelance writers based on competitive data
• 3Auditing existing content to find quick optimization wins
• 4Automating article production with Frase Agent and Rank-Ready documents
• 5Tracking how content performs in AI-generated search results