Lavender

About

Lavender sits inside your email client as a Chrome extension and scores every email you write on a 0-100 scale, then tells you exactly what to change to get more replies. It analyzes billions of emails to identify patterns that drive response rates — sentence length, reading level, personalization depth, subject line effectiveness — and coaches you in real time as you type. The free plan lets you try it with 5 emails per month. Starter ($29/month) unlocks email scoring, AI coaching, and basic analytics. Pro ($49/month) adds deeper personalization — the AI adapts suggestions based on who you're emailing, pulling in LinkedIn data and company context. Teams ($69/user/month) layers on team analytics, shared templates, and coaching dashboards so managers can see which reps are improving. Enterprise (from $89+/month) gets custom AI training on your company's email data, unlimited access, and dedicated support. Annual billing saves roughly 20% across all tiers. Lavender also launched Ora, an AI sales agent that generates cold emails autonomously — positioning the company beyond coaching into actual email generation. The platform is SOC2-certified and GDPR-compliant. Where Lavender shines: sales teams see measurable reply rate improvements within weeks. The email scoring creates a feedback loop that genuinely teaches you to write better. Where it falls short: $49-69/month per user adds up fast for large teams. The Chrome-only extension limits Gmail and Outlook web users. And the AI coaching, while good, occasionally suggests over-simplifying emails for technical audiences.

Key Features

• Real-time email scoring on a 0-100 scale with specific fix suggestions
• AI coaching that analyzes sentence length, reading level, and personalization
• Recipient research using LinkedIn data and company context (Pro+)
• Team analytics dashboard for managers to track rep improvement
• Ora AI sales agent for autonomous cold email generation
• Subject line optimization with A/B testing suggestions
• Chrome extension integration with Gmail and Outlook web

Use Cases

• 1Sales teams improving cold email reply rates with real-time AI coaching
• 2SDRs personalizing outreach at scale using recipient LinkedIn data
• 3Sales managers tracking team email performance and coaching progress
• 4Founders crafting investor outreach emails that don't get ignored
• 5Recruiters writing candidate outreach that actually gets responses