Lumen5

Blog-to-video in one click — AI matches your text with visuals, music, and captions automatically

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About

Lumen5 built its entire product around one use case: turning written content into video. Paste a blog link, and the AI pulls the most important points, matches each with stock footage or images, adds background music, and generates a complete video with captions. Over 4 million companies use it because the output is good enough to post and the process is fast enough to not disrupt workflows. The AI engine analyzes your text for key messages, sentiment, and pacing. It then selects from a 500-million-asset stock library (on Professional plans) to find visuals that match the tone and content of each section. The algorithm has gotten noticeably better at avoiding the generic stock photo problem — it prioritizes contextually relevant clips over safe but boring choices. AI voiceovers add narration with adjustable tone and pace. The voices sound natural enough for social media content, though dedicated voiceover work still benefits from tools like ElevenLabs. The drag-and-drop editor lets you swap any AI-chosen visual, adjust timing, upload custom images, or overlay your brand elements. Brand kits enforce consistency across all videos. Upload your logo, set your color palette and fonts, and every video automatically follows your guidelines. For agencies managing multiple clients, the Professional plan supports multiple brand kits. The free Community plan allows five videos per month at up to two minutes each with a Lumen5 watermark. Basic at $29/month removes the watermark and unlocks AI voiceovers. Starter at $79/month adds 1080p resolution and 50 million stock assets. Professional at $199/month opens the full 500 million asset library, custom watermarks, and multiple brand kits. Enterprise pricing is custom with dedicated support and template design assistance.