Pomelli

About

Pomelli is Google Labs' answer to a question every small business owner asks: how do I create professional marketing assets when I cannot afford a designer? Built in partnership with Google DeepMind, the tool analyzes your website and automatically generates on-brand social media campaigns, ad creatives, and product photography. It launched in October 2025 and expanded to 170+ countries by March 2026. The Business DNA feature is what makes Pomelli different from generic image generators. Point it at your website URL, and the AI extracts your brand identity: color palette, typography, visual style, and tone of voice. Every asset it generates afterward follows these guidelines automatically. You do not need to upload a brand kit or configure style settings — it figures it out from your existing web presence. The workflow is three steps. First, Pomelli analyzes your business. Second, it suggests campaign ideas tailored to your goals and audience. Third, it generates the assets — social posts, web banners, ad creatives, and product photography — that you can edit before downloading. The natural language editing added in February 2026 lets you say 'change my background to a forest' instead of navigating complex editing interfaces. Style reference transfers restyle one image to match another's aesthetic. This means you can generate a new product photo and make it look consistent with your existing catalog. For e-commerce brands with hundreds of products, this consistency across generated assets saves significant design time. The pricing story is remarkable: Pomelli is completely free during its public beta with no credit card, no waitlist, and no usage limits on generations. Google has not announced post-beta pricing, but paid tiers are expected when the product exits beta. For marketers, the calculus is simple — use it now while it costs nothing, evaluate the output quality, and decide whether to stay when pricing arrives.

Key Features

• Business DNA analysis that extracts brand identity from your website URL
• On-brand social media campaign generation with images and copy
• Ad creative generation for multiple platforms and formats
• AI product photography with background replacement and styling
• Natural language image editing — describe changes in plain English
• Style reference transfers for consistent visual aesthetics across assets
• Campaign idea suggestions tailored to business goals
• Available in 170+ countries with no usage limits during beta

Use Cases

• 1Generating on-brand social media campaigns without a designer
• 2Creating ad creatives for Google, Facebook, and Instagram from text descriptions
• 3Producing product photography with consistent styling across catalogs
• 4Restyling existing images to match brand aesthetics using style transfers
• 5Building complete marketing asset sets for small businesses on zero budget